Case Study: LJ Hooker

How LJ Hooker Corporate Built a Culture Geared for Growth


LJHooker_Logo.png

Client: LJ Hooker Corporate 

Industry: Franchising

 History: Founded in 1928

 Size: 150 employees

 CEO: George Chmiel

 Engagement: 2012 - 2014


ROI at a Glance

  • A team with strong disciplines to build business units

  • Improved communication and understanding throughout the business

  • Better team unity with a focus on cultural development

  • Clear functional structures to manage work within the business

  • The ability to structure customer base and services based on business cycles

Growing one of Australia’s Most Recognised Brands (problem)

With a long history of being one of Australia’s oldest and most well-known brands, LJ Hooker was very familiar with growth and change. However, building the platforms — in terms of process and people — to take full advantage of their Corporate division’s next phase of growth was proving a challenge.

No Part of the Business Untouched

Other leaders throughout LJ Hooker had previously worked with Stellar and experienced outstanding results. As a result, the Corporate division was keen to have Chris and his team work with them on projects to build more efficient processes and a stronger culture.

 The projects touched almost every area within the division, including:

  • Revenue generation

  • Leadership coaching

  • Executive management

  • Culture

  • Channel management

  • Business cycles

  • Communication

  • Functional structures

A Strong Culture for Strong Returns

Using methods like “Think, Feel, Know”, Stellar was able to greatly strengthen communication within the business. Cultural mapping increased team unity and discipline, while an understanding of business cycles and revenue better allowed LJ Hooker to structure their offerings in a more client-centric manner.

Our experience with Chris and the team has been very positive. Chris has been
welcomed into our business as one of our team and our staff really connected with him. This made all the difference to their learning and adoption of the coaching frameworks. We have team members who’ve worked and trained all over the globe in some of the world’s most recognised organisations and they have said the coaching they’ve done with Chris was more valuable than anything else they’d experienced in their careers.
— Georg Chmiel CEO LJ Hooker
case studiesMeirav Dulberg